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Passion is
the seed of



We are ISM Manufacturer Philosophy History Brand cooperation Management
We are ISM
We are ISM

We are ISM

Creating a safer
working world

As a family business based in Lippstadt, ISM has become one of the world’s leading manufacturers of safety footwear, functional clothing and workwear. Our success is built upon our innovations, competitive products, solution-oriented services and global network. Our team of over 80 employees help us develop new and unusual approaches every day. We believe in continuous improvement and always aim to inspire our customers with safe and impressive products.



Top brands from a
quality manufacturer

We’re the masters of occupational safety. We’re an international manufacturer with over 90 years of experience in the industry, where we develop and market high-performance safety footwear, stylish outdoor clothing, sophisticated work fashion and modern accessories.

IDEE & DESIGN – Wir kreieren Produkte mit echtem Mehrwert für den Träger.
Icon Concept & Design

Concept & Design

Our products create real added value.

Our innovative concepts are fuelled by our close ties to customers and our deep understanding of national and international markets. Thanks to our profound knowledge of consumer demands, we can develop products with useful added value. This is the main objective pursued by our international team of versatile specialists when developing our products. We always ensure effective and sustainable craftsmanship using only the finest materials. The functionality of our products is matched by their stunning design. Our company’s success is beautifully reflected by the ALBATROS ULTIMATE OLIVE LOW and ULTRATRAIL OLIVE MID models, which won the iF Design Award in 2019.

Innovative Technologien und höchste Qualitätsansprüche sind unser Leistungsversprechen.
Icon Production & Quality Management

Production & Quality Management

Our mission is to present innovative technologies and meet the highest quality standards.

The manufacturing of our products is actively monitored by an international team of PPE experts, who promote the use of modern production management systems in our factories in line with our internal programme for continuous improvement. The employees in our product development and quality management departments work in close cooperation with research centres and universities to ensure quality, optimum protection and premium materials. As our training courses meet international standards, we can guarantee the constant optimisation of our monitoring processes not only at our production sites, but also at our headquarters in Lippstadt. All our products undergo rigorous checks at renowned test institutes and in our own laboratory to ensure they meet the relevant safety and quality standards.

Eine Säule unseres Unternehmens ist die Logistik.
Icon Logistics


Logistics is one of the pillars of our company.

We deliver hundreds of thousands of products to our customers around the world every year. Our logistical processes have been designed to meet the latest standards and ensure the highest possible performance. 85% of our items are never out of stock, which means they can be ordered straight from our warehouse throughout the year to ensure a quick and efficient process. Our pragmatic yet imaginative approach enables us to find simple solutions to complex problems.

Bei uns arbeiten Vertrieb und Marketing Hand in Hand um dem Kunden die Kauferfahrung so optimal wie möglich zu gestalten.
Icon Sales & Marketing

Sales & Marketing

Our sales and marketing specialists work hand in hand to offer customers the best possible shopping experience at our branches, over the phone or online.

Our team of experts have the experience to fully recognise and analyse the needs of our customers. We focus on ensuring smooth communication, speedy responses and optimum results.

We’re a reliable partner to specialist retailers, providing sophisticated POS concepts, sales documents and media.

Award-winning manufacturer

Design Award 2019

iF Design Award

The iF Design Award is presented once a year by iF International Forum Design GmbH, the world’s oldest independent design institution in Hanover. It’s one of the most important honours in the world of design, recognising outstanding achievements in all disciplines.

In 2019, we were awarded the coveted prize for two of our ALBATROS models: ULTRATRAIL OLIVE CTX MID and ULTIMATE IMPULSE OLIVE LOW.

iF Design Award iF Design Award
Design Award 2019

iF Design Award

The iF Design Award is presented once a year by the world’s oldest design institution, iF International Forum Design GmbH in Hannover. It is one of the most important design awards in the world and honours design achievements of all disciplines.

With the ALBATROS model AER55 IMPULSE BLACK BLUE LOW and the PUMA SAFETY model CHARGE GREEN LOW of the shoe line MOTION CL, two models were awarded this coveted prize in 2020.

iF Design Award iF Design Award
Design Award 2019

German Design Award Winner 2020

The German Design Award annually honors innovative products and projects, their manufacturers and designers, which are remarkable in the German and international design landscape. A top-class international jury decides on the award of the nominated products. The design prize is used to discover and present unique design trends, thereby setting standards for the future. The nominated models ULTRATRAIL GRAY LOW and ULTIMATE IMPULSE BLACK LOW from ALBATROS were awarded in the Excellent Product Design - Industry category.

German Design Award Winner 2020 German Design Award Winner 2020


Being a family means
taking responsibility

As a third-generation family business, finding the right balance between social justice and environmental and economic success is an integral part of our corporate culture. We’ve been taking the same responsible approach for almost 90 years. We set long-term objectives – we don’t make rash decisions that might stand in the way of our future success.

The philosophy of our family business lays the foundations for rich development opportunities and calls for personal commitment, responsibility and cooperation. We not only maintain our successful traditions and develop our personal connections; we’re also characterised by our flexibility, quick decision-making and ability to consistently meet the needs of our customers and employees.


Reliable long-term partnerships are the basis of our success.



1930 – An important year

ISM was founded by Heinrich Krämer in 1930. The third-generation family business is now run by Julia Krämer-Gümüs and her husband Engin Gümüs. The company realigned its strategy in 1980, when it started to produce safety footwear and workwear. This strategic decision has made ISM one of the most successful companies in the work fashion industry.


Brand cooperation

The perfect formula
for a global partnership

ALBATROS and the Formula One giants at Toro Rosso have been developing a promising and long-term partnership since 2019. Our cooperation brings together two special, innovative and ambitious brands with a passion for exceptional functionality, excellent performance and outstanding design. We’ve joined forces to develop a unique range of safety footwear and fashionable workwear.

Our collection combines the sporting determination of the young Red Bull racing team with our wealth of experience and expertise in the field of safety footwear and fashionable workwear. We drew inspiration from motor racing, which is the ultimate test of speed and skill.

“Toro Rosso is the perfect global partner for ALBATROS, as we’re always striving for protection and share an enthusiasm for innovative and sporty products”.



Always in
safe hands

As a performance-driven company, we aspire to create long-term value, achieve excellent economic results and cement our success.

We consistently focus on our strategic priorities to achieve our objectives and make ISM even more successful in the long term. Our outstanding financial results and sustainable performance allow us to act flexibly and grow a more profitable business. This not only benefits our customers, but also our team and social environment.