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Again awarded by the top-class jury

Again awarded by the top-class jury

After two models of the ALBATROS brand were already awarded the German Design Award 2020 last year, two further models won the renowned design prize in 2021 - this time also one of the sporty safety shoe brand PUMA SAFETY.

The fact that the safety shoes of the two strong brands ALBATROS and PUMA SAFETY are top of the range in terms of comfort and safety is quite simply demonstrated in practice. The fact that they are also outstanding in terms of their sporty design is now proven by the fact that they have once again been awarded the German Design Award 2021 by the top-class international jury of the German Design Council. Nominated and awarded were the AER55 IMPULSE BLUE ORANGE LOW by ALBATROS and the FRONTSIDE LOW by PUMA SAFETY.

Once a year, the German Design Award honours innovative products and projects, their manufacturers and designers, which are pioneering in the German and international design landscape. Through the design award, unique design trends are discovered and presented, thus setting standards for the future. "Especially in the working area, the design of products and especially safety shoes is becoming increasingly important alongside the aspects of safety, functionality and comfort. The shoes are no longer worn only during work, but also when shopping after work, on the way to and from work or even during some leisure activities. A modern design is therefore almost essential for a positive wearing experience," says Christian Balzer, Sales Manager DE at ISM.

The sporty light ALBATROS safety shoe AER55 IMPULSE BLUE ORANGE LOW scores technically with its innovative IMPULSE.FOAM midsole, which returns up to 55% of the energy to the wearer. Visually, it impresses with its seamlessly applied 3D textile fabric in the colour combination blue-orange. Colour-contrasting loops on the tongue and heel make it easier to put on and form an additional design element. The AER55 lettering on the inside completes the dynamic look of the sporty safety shoe.

Urban street style and maximum safety are combined in the PUMA SAFETY model FRONTSIDE LOW. This safety shoe is all about legendary classics, but incorporates the latest technologies from the shoe sector. The colour combination of timeless blue and bright orange underlines the modern sneaker look. The fibreglass toe cap, the extremely light and flexible FAPlite penetration protection, the non-slip rubber outsole and TPU reinforcements offer the highest level of safety. A rotation point built into the sole provides additional dynamics for the wearer. The entire URBAN EFFECT safety shoe line is distinguished by the new and highly innovative sole technology with a midsole made of EFFECT.FOAM. Up to 60% energy return and 47% less impact on bones and joints ensure a permanently high level of comfort for fatigue-free working - all day long.

Both models have safety class S1P and are therefore suitable for a wide range of dry applications, such as in logistics or industry. The two award winners are available from specialist retailers and selected online shops.





About ISM Heinrich Krämer GmbH & Co. KG:

For nearly 90 years, the family-managed company ISM Heinrich Krämer GmbH & Co. KG is now one of the leading international manufacturers of safety shoes, workwear and outdoor fashion. ISM offers a complete range of workwear and outdoor fashion, a perfect worldwide supply chain and customer-oriented service: From the Westphalian location in Lippstadt the brands ALBATROS, FOOTGUARD and PUMA SAFE-TY are distributed worldwide. In order to ensure that this is working properly, the team of about 85 people today works hand-in-hand. With bundled market and brand expertise ISM generates further growth on a lasting basis now and in future.

Press contact:
Jana Gonda
Fon: +49 (0)29 41 / 76 06 47

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