ISM-PIP wins the GIA 2024 for PUMA® Safety and demonstrates its maximised innovative drive

“Work with Power” is the motto of the new safety shoe models from PUMA® Safety
RIVAL BLUE / ORANGE MID was named the winner in the Excellence in Business to Consumer category and pocketed the coveted German Innovation Award. This underscores onces again the remarkable innovative drive of the manufacturer ISM-PIP.

The German Innovation Award is presented annually in the two main categories of Excellence in Business to Consumer and Excellence in Business to Business. The German Design Council recognises products, technologies and services that break new, innovative ground and deliver eye-catching solutions with clear added value for users. It evaluates entries based on the criteria of innovation level, user benefit and economic efficiency. The innovation strategy should include aspects such as social, ecological and economic sustainability and the use of energy and resources. Factors such as location and employment potential, durability, market maturity, technical quality and function, materiality and synergy effects also play a key role in the assessment process by the interdisciplinary jury of experts.

ISM-PIP impressed the jury in the Excellence in Business to Consumer category with the RIVAL BLUE / ORANGE MID safety shoe featuring innovative MOTION PWR sole technology.

Award-winner: PUMA® Safety Rival Blue / Orange Mid

The RIVAL BLUE / ORANGE MID from PUMA® Safety is synonymous with ultimate performance. The MOTION PWR sole is at the heart of the athletic PUMA safety show line. The PWR.FOAM® midsole builds on our innovative PWR.BEADS® sole technology.

A progressive production process creates a featherweight outsole with an excellent and durable energy return of 70% for optimised running efficiency and unbeatable comfort. The side extensions of the lacing on the upper are fashioned from breathable sandwich mesh and microfibre to guarantee perfect support and stability.

With its eye-catching colour scheme, the RIVAL makes a clear design statement in the workplace and ensures that the new safety shoes are almost indistinguishable from the latest high-performance sports shoes.

The RIVAL BLUE / ORANGE MID proves that safety and style do not have to be mutually exclusive. The upper in highly fashionable colour combinations creates a look that is more than a match for any leisure footwear.

“With the RIVAL BLUE / ORANGE MID, we have managed to create a safety shoe that perfectly combines athletic design and innovative sole technology. We are delighted to receive this award, which we view as confirmation of our company’s innovative drive. Our continuous goal is to develop products that meet the needs of the market, offer their wearers genuine added value and also catch the eye with their special design”, says Christian Güse, Marketing Director EMEA at ISM-PIP.

The RIVAL BLUE / ORANGE MID will be available from specialist retailers and in selected online shops from October.